Collection: Byredo

Byredo, founded by Ben Gorham in Stockholm, Sweden, in 2006, is a luxury brand that focuses on quality, with all its products being made in Sweden. The company's current line includes perfumes and home fragrances, body care products, and accessories. Byredo is synonymous with fine fragrances, and the brand is committed to translating memories and emotions into tangible products and experiences.

Now working with renowned perfumers Olivia Giacobetti and Jerome Epinette, Gorham relies on his fragrant memories and experiences from his past to create Byredo's mostly unisex fragrances. Each perfume is inspired by places, feelings, or certain scents and smells that relate to them, such as Palermo for women, inspired by the city of Palermo in Sicily, and Bal d'Afrique

Byredo's fragrances have come to life thanks to Gorham's immense creativity and unique approach to designing a fragrance. He keeps the formulas simple and avoids too many notes that may clash. Preferring fragrances with fewer notes, Gorham believes their existence is justified.