Collection: Acqua Di Parma

Acqua di Parma started as a small factory in Parma. The first fragrance was created in 1916, Colonia, and at the beginning it was used to perfume gentlemen's handkerchiefs. Colonia became a real symbol of Italian chic among American and European celebrities in the pre-war (1930's) and post-war (1950's) years. Cary Grant and David Niven, Ava Gadner and Eva Turner, later joined by Audrey Hepburn, were among the passionate admirers of Colonia. From a small factory, Acqua di Parma grew into a prominent house with wide range distribution. Alas, the frivolous dictator Fashion and unpredictable and unjust Fortune turned their back to this Italian house – the years of great popularity were followed by the years of struggle for survival and against
oblivion.

At the beginning of 1990’s, three influential Italians, Diego Della Valle (Tod's s.p.a), Luca Cordero Di Montezemolo (Ferrari) and Paolo Borgomanero (La Perla), united their forces in a very patriotic impetus of preserving Italian classic – to restore Acqua di Parma